Turning data-security research into tier-1 coverage

The challenge

Varonis had deep data on how attackers move once inside a network, but the story was locked inside product marketing that reporters skimmed past. Coverage came from press releases that earned a line, not a headline.

Our approach

We turned their internal telemetry into a first-hand research report: a named campaign, a reproducible methodology, and a practitioner byline. Evidence was published openly so reporters could verify it without a gated PDF, and we timed the release to an active news cycle.

The result

The findings were picked up as an original story by three tier-1 outlets and cited by name across the security press. The report kept earning links for months, and became a recurring reference point rather than a one-off announcement.