iVerify · Earned media

Making mobile threat findings impossible to ignore

iVerify
+180%
Branded search lift
2
Tier-1 exclusives
<48h
Response during a breaking story

The challenge

iVerify sat on genuinely novel mobile-threat findings, but generalist outreach meant the story arrived late and without a hook reporters could run with.

Our approach

We mapped the mobile-security beat, pre-cleared a practitioner spokesperson, and prepared a two-sentence source offer so we could move the moment a relevant story broke. When one did, iVerify was on the phone the same day.

The result

The findings ran as an exclusive in two tier-1 outlets, and branded search climbed 180% in the weeks after. iVerify moved from commenting on others’ stories to setting the agenda on mobile threats.

“They understood the threat well enough to pitch it — not just describe it. That is rare in an agency.”
iVerify team

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